Boating isn't only about finding the perfect boat it's about finding your place on the water. Discover how relationships create lifelong boaters.
Helping People Find Their Place in the Boating Lifestyle
Today's boating customer is different.
According to Chris Workman of Workman Marine, many people now begin their boating journey long before they ever enter a dealership.
They're researching boats.
Watching videos.
Comparing specifications.
Reading about destinations and experiences.
And deciding what kind of boating fits the life they want to live.
That changes the role of the marine industry.
Instead of simply selling someone a boat, the opportunity is to help them find the right way into the boating lifestyle.
Does the boat fit their family?
Where do they want to go?
What activities do they want to enjoy?
What will make them comfortable and confident enough to use the boat regularly?
Chris believes integrity and honesty become especially important in that environment.
Today's boater doesn't necessarily need someone to convince them to buy.
They need people they can trust to help them make good decisions throughout their journey.
And that relationship can begin long before the purchase.
The Next Boat Journey Question
How can the marine industry do a better job helping people discover where they fit in the boating lifestyle?
The Next Boat Journey - because the future of boating begins with the journey
Thank you to our sponsors.
The Next Boat Journey is made possible by businesses that believe in the future of boating and help us share the stories that keep people connected to the water. A special thank you to Let's Go Boating, Franklin Pillsbury IV, and Dockmate, along with our growing family of sponsors, for helping inspire the next generation to discover, enjoy and live the boating lifestyle.
