Boating isn't something people experience alone.
Behind almost every great day on the water is a community of people who helped make it possible.
That's something Chris Workman understands.
For him, the relationship between a boater and a marine business shouldn't end when someone takes delivery of a boat.
In many ways, that's when it begins.
The boater will eventually need service. They'll have questions. Something won't work the way they expected. They'll need advice.
And someday, they may want another boat.
Chris believes businesses that consistently provide honest information, solve problems and take care of customers have an opportunity to earn something much more valuable than a single transaction:
A relationship that can last throughout someone's boating life
Those relationships also strengthen the larger boating community.
Customers return.
They tell their friends.
They introduce other people to boating.
And the lifestyle continues to grow.
The Next Boat Journey Question
If boating is a lifestyle rather than simply a purchase, how important are the relationships surrounding the boater to keeping them on the water?
Hear the complete interview with Chris Workman on Dock Side Live Radio.
Where the music meets the water
Thank you to our sponsors.
The Next Boat Journey is made possible by businesses that believe in the future of boating and help us share the stories that keep people connected to the water. A special thank you to Let's Go boating, Franklin Pillsbury IV, and Dockmate, along with our growing family of sponsors, for helping inspire the next generation to discover, enjoy and live the boating lifestyle.
