80% of boat buyers never submit a lead form. The Next Boat Journey explores how trust and relationships influence buying decisions before the sale.
Before the dealership. Before the inquiry. Before the click.
That's where most buying decisions begin.
Recent research suggests that most boat buyers never submit a lead form before making a purchase.
If four out of five buyers aren't raising their hand, where are they making their decision?
They're listening.
They're researching.
They're learning.
They're imagining their next day on the water.
That perspective came up in our latest The Next Boat Journey conversation with Chris Workman of Workman Marine.
Chris shared that today's customer is more informed than ever. The dealership's role isn't simply to sell a boat—it's to become a trusted partner. As he put it, the relationships are key, and they start long before the sale.
That's exactly why The Next Boat Journey exists.
We're creating conversations that help future boaters learn, discover brands, and build confidence before they're ready to buy.
Because by the time someone walks into a dealership, much of the decision has already been made.
Read the full story on The Next Boat Journey and hear the full conversation with Chris Workman.
Thank you to our sponsors for helping us bring these conversations to the boating community. Let's Go Boating, Franklin Pillsbury IV, and Dockmate. Your support makes it possible to connect future boaters with the people and businesses that make the boating lifestyle stronger.
